30 IN 30 | April 2026

When people think video production, they usually focus on the main footage - video of the interview, the testimonial, the spokesperson. In other words, the big “message” pieces. But it’s really the B-roll - the supplemental footage - that brings your video to life and keeps viewers engaged. 

B-roll helps you show instead of simply tell. Rather than just being on the listening end of a monologue, your viewers can ‘experience' the message through scenes, details, and interactions. B-roll reinforces your message, and can transform a boring “talking head” piece into a more compelling story. 

If you’re thinking about creating video content, don’t underestimate the value of capturing solid B-roll. That’s usually where the real communication happens.

If you’d like help creating videos with B-roll that elevates your message, we’d love to help. Envision the possibilities.